Hidden Gems. Be sure to check the back of the clothes rack. Retailers often take the last remaining item of any style and blend them into a clothes rack with other, similarly colored/styled items. Keep looking!
Clearance. Clearance racks/sections are usually towards the back of the store. Retailers do this intentionally. That way, you must pass everything else that might catch your eye, for full price. They’re also usually difficult to navigate. While sales associates will reorganize a table display that’s been ransacked, the clearance section will be left as is. This is done to deter shoppers from going through all the hassle. Stay focused and never give up!
Eye Level. Items are placed very strategically. Retailers place their most important items at eye level, front and center. Have you ever noticed that grocery stores place items that will expire first towards the front? (If you didn’t know, now you know.) It’s a similar concept. Retailers place pricier items in the front, at eye level. Look above, below, and behind for a chance to find gems of similar make at lower prices.
Frequent Changes. Have you ever walked into your favorite store and see that the layout has changed? Perhaps the denim section is now where the shoes used to be. Maybe the plus-size section is now on the opposite side of the store. This makes you spend time looking through aisles for what you want. The hope is you’ll find additional items you just gotta have.
Stay tuned for more Shopping Secrets: The Series! Next week, we’ll talk about some persuasion tactics retailers use to get you to spend more money. Be sure to check out last week’s post in this series here: Shopping Secrets: The Series – Saving Money. If there are any specific topics you’d like me to discuss, leave a comment down below.